Boasting a completely redesigned exterior as well as enhanced engineering in the powertrain, the Prius Prime is set to continue the nameplate’s long run of best-selling success. Could it be the ideal plug-in hybrid for you?

Refreshed Exterior Design

Previous Prius models were better known for their practicality than jaw-dropping style, but the 2023 Prius Prime gets a redesign that pushes its looks firmly upscale. The low-slung front fascia leads back into a hood, cabin, and raised trunk through an almost unbroken curve, lending the four-door sedan the sporty style of a coupe. And lastly, the increased width of the new model not only offers a strikingly aggressive stance but also creates a low centre of gravity for impeccable handling when cornering.

Advanced Hybrid Powertrain

The Prius Prime is built around a plug-in hybrid powertrain that delivers both high performance and attractive efficiency. A 2.0L gas engine is paired with dual electric motors to make a combined 220 horsepower, with the electric torque helping to produce a 0-100km/h time of just 6.8 seconds.

While the Prime’s performance is excellent, the true benefit of the hybrid engineering shows up in the impressively frugal fuel economy of just 4.4L / 100km in the city and 4.6L on the highway. Couple this efficiency with an all-electric range of 72km and a full-tank driving distance of 962km, and the Prius Prime is a vehicle ready for any journey, long or short.

Peace of Mind with Safety Sense 3.0

Every Prius Prime is shipped with cutting-edge safety and driver-assist technology in Toyota’s Safety Sense 3.0 system. The forward collision avoidance feature is one of the most comprehensive around, including pedestrian detection in both daytime and low-light conditions, as well as daylight bicycle detection and intersection turning support.

Lane-departure warnings, lane-keep assist, and road-edge detection combine to keep you driving safely in line, while driver fatigue is eased by both full-speed cruise control and low-speed traffic-jam assist. Lastly, the blind-spot monitoring system helps prevent collisions while changing lanes, as well as warning about oncoming traffic before a door is opened.

Luxurious Interior, Advanced Technology

The new Prius Prime also takes a commanding leap forward in interior comfort and technology, with features including heated front seats setting the upscale tone even at the entry-level trim. Higher grades add rear heating and front cooling to the seats, as well as upgrading the upholstery to super-comfortable SofTex.

Infotainment is controlled via an 8-inch touchscreen at the base level, rising to a 12.3-inch unit on the higher trims. Smartphone integration is made simple through Apple CarPlay and Android Auto, with a wireless charging pad available for even greater convenience. The system also boasts a range of connected features, including cloud-based navigation with real-time traffic and map updates, plus remote control of functions, including door locks and climate settings.

Experience the Power and Efficiency of the 2023 Toyota Prius Prime

The 2023 Toyota Prius Prime combines the convenience of a gas engine with the efficiency and performance of electric, making it a versatile and powerful option for all kinds of daily driving. To experience its quality for yourself, please book a test drive by clicking the button below.

Please Note: The details of this article were accurate at the time it was written. Manufacturers may change the details of any vehicle’s specifications at any time without notice.